Who we are

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Red 12 Strategies was 

founded by Lt. Col. (ret) Matt Handley Sr., a seasoned and decorated US Army Officer,  who spent nearly four decades in U.S. Military public affairs,  management, leadership, and civilian media roles. 

This broad experience and his unique ability to bring diverse teams together, consistently brought positive results for the organizations he served. 

As a public affairs officer in Bosnia, Iraq and in the US, Matt saw first- hand how good leadership and clear communication resulted in organizational success. His goal is to bring that combination to your organization. 

Matt holds a Bachelor of Science in Mass Communication from Western Michigan University, a Masters in Organizational Leadership from Gonzaga University and is accredited by the Public Relations Society of America (PRSA) with an Accreditation in Public  Relations plus Military (APR+M). 

Communications efforts should support your organizational goals, not be an afterthought. 

We believe in keeping solutions simple, flexible and understandable. 

Using the right tool for the right job is key to successful communication plans. Sometimes you need hammer, other times a scalpel.  

Collaboration is at our core, leveraging the tools and talent you have with ours,  saves time and money.

Sticking to the fundamentals is central to our process. This insures you understand the why, so you know what to do  when conditions change.

Preparation and practice take the guesswork out of the simple, so you can focus on the complex.  

Content is king! Having a compelling story pulls in your audience, energizes your employees and increases loyalty in both.  

First, we want to understand you, your brand, your goals, and the challenges you face.  We do this through an initial call or in person meeting. 

We 'll offer some possible options for you to consider. If you are interested in continuing the conversation, we formalize our  relationship. Then we get to work on your priorities.

Your desired end state drives what tools we need to use and in what order. This could be training,  content development, or helping you execute tactics. 

Once the plan is underway we assess, adjust, and continue to execute as we move toward your goals. 

Whether you want a full campaign, help executing an existing plan,  or prepare for a one time opportunity, we can help you get it right.